Dazed Digital-Kenzo

Kenzo was founded in Paris in 1970 by Takada Kenzo. Kenzo was the first male student to attend Tokyo's prestigious Bunka Fashion college before he moved to Paris, Where he opened his first boutique called 'Jungle Jap'. He surprised the fashion world with his originality and the apparent celebration of diverse cultures, nature and colors in his designs.

 






















This article is about Kenzos Spring/summer range of clothing called 'A place in the Sun' designed by Antonio Marras. Mainly because of all the different colors we see in the collection of clothes. The clothes don't seem 'normal' as wearing double breasted jackets with shorts in the summer would seem rather odd to some people. But these clothes were targeted at another target market. People who want to stand out from and look original rather then being seen as normal they want to be themselves instead of going with mainstream fashion that we see everywhere this want to be/look different. The Double breasted jackets with floral shirts and matching shorts definitely gives them what they want which is too look original.
The range of images show the clothes off with a smart/casual yet comfortable look which is a look a lot of people want, but the floral shirts and range of colors add that touch of originality. Which may open up some new marketing opportunities to Kenzo as those that want to look original may be willing to spend more money on there clothes then those to want to look 'normal' which allows them to set a higher price for there clothes.

 

















 

Advertising-Friends

Plot Summary
A Comedy Series based in Manhatten about 6 young friends, in the struggle to find success and happiness in life, but it is never that straight forward, is it? Rachel Green - A popular schoolgirl of the past, is now a spoiled brat living off her fathers finance. In an attempt to start a new life after running out on her wedding, she shares an apartment with an old best friend Monica Gellar, and eventually befriends the other 4 and Monica's older brother, Ross. Monica Gellar - A compulsive neat freak, who has trouble with her love life. Monica was teased when she was in high school for being overweight. However, now a head-chef at a top restaurant in Manhatten, she has lost all her excessive weight, and just wants to start a family with 'the right guy' to complete a happy life. Ross Gellar - Older Brother of Monica, he has always had strong love feelings for Rachel. A successful professor of science leads him to be often teased by the other 5 friends about his profession. Ross has experienced many misfortunes in life, including 3 divorces and bringing up a child with his lesbian ex-wife. Ross now is devoted to finding a girl to settle down with, without a divorce, and makes it his personal goal to share happiness with Rachel. Phoebe Buffay - Brought up as a fatherless child, Phoebe is a ditzy yet loveable hippy, who has become a personal masseuse. Despite liking her profession, her dream is to become a star in the music industry and bases her songs on her life experiences. The other 5 friends secretly believe that Phoebe will never make it, but still encourage her to write. Phoebe often performs at the 'Central Perk' coffee house, and strongly believes in herself. Chandler Bing - A financially secure data processor, who relies on humor as a defense mechanism. Despite being rich, the other 5 have no idea what his profession is, and Chandler is a wimpy, average looking cigarette addict, who has never had a serious relationship. Will he ever get it, and is she just round the corner from him? Joey Tribiani - Despite being close to all the friends, he is especially open with Chandler, who his also his roommate. Joey is a small time actor, who desperately wants fame and fortune, and Chandler has high hopes of Joey, so helps Joey with money for acting lessons and professional photographs. Despite being a relatively bad actor, Joey is an adorable, sensitive guy, who is very successful with women, but needs to become famous and rich to complete his successful life. A Side Splitting Series, with emotion and drama.

Target audiences 

The target audience for 'Friends' is generally versatile. It has a very wide target audience, pretty much all ages above 14 years old, male and female watch 'Friends'. The young adults and teenagers watch it as they find characters like 'Joey' and 'Chandler' who are seen as the 'jokers of the pack' to be humorous and just generally find what they say and there actions to be funny which makes them want to watch them. They talk about episodes with there friends at school or college and memorable bits of them.

The adults may want to be like some of the characters in some ways. For example, Chandler being successful and rich. They might aspire to be like 'Chandler' in the sense that he has a successful career.

Female audiences might want to be like characters such as 'Rachel' as she is portrayed in a sexy, attractive way, through out the series and goes out with many attractive males.

Male Audiences might want to be like 'Joey' who's seen as the 'Hunk' of the series who has many sexual partners throughout the series.


Advertising

'Friends' is sponsored by 'Zugos microwave panini'. I think that 'Zugos' sponsors 'Friends' as it mainly targets audiences from 18-35 years of age. Some of which may not no how or have the time to cook meals that take time to prepare and cook, being busy with work etc, therefore they like the idea of microwaveable food as its fast and simple to make and takes only a few minutes to cook.

The Euro millions jackpot advert was shown during the break. As majority of viewers are above 18 and working class, they pay want to participate in this jackpot as they would see it as a life changing opportunity for them to became a millionaire.

There was also an advert for 'Body form Tampons'. As a large number of viewers are female this advert would be successful as a lot of female viewers will see it and maybe buy this product.

Another advert was of the Asda winter toy sale. This would be an affective advert as some of the viewers would be working class adults who would be looking to buy Christmas presents for there children, cousins or younger siblings and Asda offers them what they want for less.

Avatar- A left wing Film?

Film:Avatar
Director: James Cameron
Release: 12/18/2009
Genre: Action/Adventure

Plot:When his brother is killed in a robbery, paraplegic Marine Jake Sully decides to take his place in a mission on the distant world of Pandora. There he learns of greedy corporate figurehead Parker Selfridge's intentions of driving off the native humanoid "Na'vi" in order to mine for the precious material scattered throughout their rich woodland. In exchange for the spinal surgery that will fix his legs, Jake gathers Intel for the cooperating military unit spearheaded by gung-ho Colonel Quaritch, while simultaneously attempting to infiltrate the Na'vi people with the use of an "avatar" identity. While Jake begins to bond with the native tribe and quickly falls in love with the beautiful alien Neytiri, the restless Colonel moves forward with his ruthless extermination tactics, forcing the soldier to take a stand - and fight back in an epic battle for the fate of Pandora.


Ideology
At first Avatar came across as a film that believes in right wing ideology as the marines were in control, giving orders, going to a different planets and fighting the 'evil', 'savage', aliens for there precious resources and land! This is the part of the film we support the military and think 'yeah show em who's boss!' As we don't yet know who these aliens are.

However as the film moves on we see that the Aliens known as the 'Na'vi' are actually really nice peaceful race and just want to be left alone in there own world to do whatever they do, they live simple lives and are at one with nature, kind of how the Red Indians used to live before America was colonized by Britain, the only difference being they live in a more fantastical environment and are 10ft tall and Blue!

This is were we begin to notice that Avatar believes in a Left wing Ideology, as the Americans begin to be seen as the 'bad guys'. The marines use violence and force to make the 'Na'vi' people leave there homes simply by destroying there homes and everything dare to them, not caring about who dies in the process as long as the job gets done. This is also similar to how Red Indians were killed and there land stripped away from them during the colonization of  America, all for land and resources.'Jake Sulley' the main character in the film is first on the marines side but when he realizes that its wrong to kill these people he switches side and decides to fight for freedom rather then money. He disobeys his superiors and escapes from the marine facility to join the 'Na'vi' in there fight for freedom and survival. This is left wing as 'Jake' does what is the morally right thing to do even if it meant going against his own people. Of course he doesn't believe that hes part of the human race anymore but more 'Na'vi' as he fell in love with there amazing way of life.

Scarface

Scarface (1983) 

In 1980 Miami, a determined Cuban immigrant takes over a drug cartel while succumbing to greed.

Director:Brian De Palma

Writer: Oliver Stone

Actors: Al Pacino, Steven Bauer, Michelle Pfeiffer, Mary Elizabeth Mastrantonio, Robert Loggia, Paul Shenar

 

 

Plot Summary

When Fidel Castro opens the harbor at Mariel, Cuba, he sends 125,000 Cuban refugees to reunite with their relatives in the United States. Among all the refugees, there is one who wants it all, his name is Tony Montana. Tony and his friend Manny arrive in the United States and start in small time jobs. Soon, they are hired by Omar Suarez to pay money to a group of Colombians. When the deal goes wrong, Tony and Manny leave with the money and succeed in their job. Soon Tony meets with drug kingpin Frank Lopez and falls for his boss's girl, Elvira. Pretty soon Tony will know that those who want it all, do not last forever; that is the price of power. The world will know Montana by one name....SCARFACE.

Written by Emphinix

Slant Magazine review 

This is a positive review about Scarface and talks about the many things that are memorable in it, the famous lines, the constant swearing, Tony's accent, the violence, and the slight sign of comedy in this nightmarish world, for example when 'Tony is telling a little kid on the beach to watch as the mafioso's friend Manny (Steven Bauer) gets slapped by a girl' Overall this review presents Scarface in a positive way and would make any reader that's into gangster type movies want to watch this movie as it ticks all the boxes in that category.

ReelViews review

This is negative review about Scarface talks about poor acting shown by almost all the actors throughout the movie and  how very uninteresting it is and that 'there is limited entertainment value for those who savor over-the-top, gratuitous exploitation'. The Critic makes the plot sound typical and boring which would put off most readers, it does talk about one or 2 scenes that are good but still puts them down in the end. He ends it with saying 'The movie does not get better with repeat viewings' which makes us all think its not worth watching at all.

My opinion

I personally thought Scarface was a very interesting movie. Tony's rise to power and then fall was very interesting to see, I also agree with the first review about memorable lines, my personal favorite being 'Say hello to my little Friend!', I feel this line is very powerful as we know that all is lost for Tony but he continues to fight on and seems fearless in the face of danger, maybe because he realizes that he has lost everything he loves, his wife, his sister, and his best friend, so he has nothing to live for, so what is there to fear? We also get to see how a man can go from nothing, to everything and then to nothing at all again because of greed. Scarface is definitely worth watching twice!