Advertising-Friends

Plot Summary
A Comedy Series based in Manhatten about 6 young friends, in the struggle to find success and happiness in life, but it is never that straight forward, is it? Rachel Green - A popular schoolgirl of the past, is now a spoiled brat living off her fathers finance. In an attempt to start a new life after running out on her wedding, she shares an apartment with an old best friend Monica Gellar, and eventually befriends the other 4 and Monica's older brother, Ross. Monica Gellar - A compulsive neat freak, who has trouble with her love life. Monica was teased when she was in high school for being overweight. However, now a head-chef at a top restaurant in Manhatten, she has lost all her excessive weight, and just wants to start a family with 'the right guy' to complete a happy life. Ross Gellar - Older Brother of Monica, he has always had strong love feelings for Rachel. A successful professor of science leads him to be often teased by the other 5 friends about his profession. Ross has experienced many misfortunes in life, including 3 divorces and bringing up a child with his lesbian ex-wife. Ross now is devoted to finding a girl to settle down with, without a divorce, and makes it his personal goal to share happiness with Rachel. Phoebe Buffay - Brought up as a fatherless child, Phoebe is a ditzy yet loveable hippy, who has become a personal masseuse. Despite liking her profession, her dream is to become a star in the music industry and bases her songs on her life experiences. The other 5 friends secretly believe that Phoebe will never make it, but still encourage her to write. Phoebe often performs at the 'Central Perk' coffee house, and strongly believes in herself. Chandler Bing - A financially secure data processor, who relies on humor as a defense mechanism. Despite being rich, the other 5 have no idea what his profession is, and Chandler is a wimpy, average looking cigarette addict, who has never had a serious relationship. Will he ever get it, and is she just round the corner from him? Joey Tribiani - Despite being close to all the friends, he is especially open with Chandler, who his also his roommate. Joey is a small time actor, who desperately wants fame and fortune, and Chandler has high hopes of Joey, so helps Joey with money for acting lessons and professional photographs. Despite being a relatively bad actor, Joey is an adorable, sensitive guy, who is very successful with women, but needs to become famous and rich to complete his successful life. A Side Splitting Series, with emotion and drama.

Target audiences 

The target audience for 'Friends' is generally versatile. It has a very wide target audience, pretty much all ages above 14 years old, male and female watch 'Friends'. The young adults and teenagers watch it as they find characters like 'Joey' and 'Chandler' who are seen as the 'jokers of the pack' to be humorous and just generally find what they say and there actions to be funny which makes them want to watch them. They talk about episodes with there friends at school or college and memorable bits of them.

The adults may want to be like some of the characters in some ways. For example, Chandler being successful and rich. They might aspire to be like 'Chandler' in the sense that he has a successful career.

Female audiences might want to be like characters such as 'Rachel' as she is portrayed in a sexy, attractive way, through out the series and goes out with many attractive males.

Male Audiences might want to be like 'Joey' who's seen as the 'Hunk' of the series who has many sexual partners throughout the series.


Advertising

'Friends' is sponsored by 'Zugos microwave panini'. I think that 'Zugos' sponsors 'Friends' as it mainly targets audiences from 18-35 years of age. Some of which may not no how or have the time to cook meals that take time to prepare and cook, being busy with work etc, therefore they like the idea of microwaveable food as its fast and simple to make and takes only a few minutes to cook.

The Euro millions jackpot advert was shown during the break. As majority of viewers are above 18 and working class, they pay want to participate in this jackpot as they would see it as a life changing opportunity for them to became a millionaire.

There was also an advert for 'Body form Tampons'. As a large number of viewers are female this advert would be successful as a lot of female viewers will see it and maybe buy this product.

Another advert was of the Asda winter toy sale. This would be an affective advert as some of the viewers would be working class adults who would be looking to buy Christmas presents for there children, cousins or younger siblings and Asda offers them what they want for less.